The world of the internet is quite dynamic. When running a medical practice, it is essential to stay ahead of the trends and remain competitive. Medical Marketing is a specialized niche in itself that requires specialized solutions. One of the best ways to market your practice and generate traffic is by using the tool of Search Engine Optimization. Medical SEO by dNovo Group will provide specialized and unique SEO solutions that will cater to your practice. When SEO is utilized to its fullest, it will help to generate the right kind of traffic by offering the readers the information that they are looking for. Here is a step by step guide for on-page SEO.
Step1: Using a Keyword Search Tool
To find the right keyword it is highly recommended that you use a keyword research tool like Moz. All you have to do is enter the word or the phrase related to your healthcare practice. The keyword you are entering should include services, products and location. The tool will then display the monthly volume, difficulty score and organic click0through rate and keyword suggestions. The SERP analysis will provide you with links that have the highest ranking.
Step2: Placing the keywords so that they can be indexed by the search engines
Whenever anything is written for your website it should have at least one main keyword and two to three secondary keywords. It is essential to do this as most healthcare marketers don’t know where to place the keywords. Doing this can help you to get ahead of the competition. You can integrate the keyword in the title of the page. The title is the first page where the Google crawlers begin their analysis. You can also include the keyword in the URL. They should also be placed within the header tags
The main and second keywords should be placed within the body of the page. The placement of them should be such that they seem natural. Using complete sentences to place them will help to make them seem natural. It is also recommended to use keywords in the alt text and file names of the media.
Step 3: Measuring the keywords rankings
Even after you have used the targeted keywords, you need to track their performance. Tracking will help you to understand the influx in the organic position for the search terms which have been targeted. This can be done by using the SEO tool. Major SEO tools will allow you to track individual keywords and show you the results of the top-ranking pages in that domain. You can track the keyword position either weekly or daily. You will start to notice that certain phrases you use that rank higher and drive more traffic. Tracking the keyword ranking will also help you to know whether there is any other institution that is outranking you and why that is happening. Tracking the keyword ranking will help you to understand your traffic and how you can go about improving it.