While gym memberships have slid since 2006, home gym machines sales keep growing. Fitness infomercials are some of the most widely used TV commercials accustomed to sell home fitness equipment. From the six most lucrative infomercial products, three are based on fitness.
The majority of us dream of enjoying amazing workout results by investing only minimal effort and time. Fitness infomercials are made to create this fantasy, which lulls us into purchasing products that won’t meet their claims.
The Effective Infomercial Program Profile and Fitness Products
Effective infomercial programs promote items that:
*are revolutionary and innovative,
*can’t be found elsewhere,
*could make existence simpler and, and
*produce immediate, transformational results.
To be able to fit this profile, marketers of fitness products frequently promote the fantasy of fast fitness. As the perception of having a rapid body transformation attracts the viewer, product claims may exceed ale the body to attain such faster results.
Many fitness gadgets happen to be come to task by consumer groups to make unsubstantiated claims. Although some products happen to be tested and proven to become reasonable supplements to some total workout program, other medication is ineffective.
Despite consumer complaints and negative reviews, however, sales from fitness infomercials are booming. Why? Infomercial marketing tactics intrigue and motivate us to buy an item no matter its quality or effectiveness.
7 Common Marketing Tactics that Sell the short-Fitness Fantasy
These 7 common marketing tactics utilized in fitness infomercials target our feelings, establish product credibility, and provide bargains we can not appear to refuse.
1. Feelings: Ads are designed for the core in our being–our feeling of self and, possibly, our vanity. They strike the guitar chords in our feelings and experience our universal dreams, desires, and requires.